Our company is Michigan based . . . but our cloud based servers are global!
A quick education on hosting.
There are a ton of options when it comes to website hosting and unfortunately most of them are bad.
In fact a lot of them that you may already be familiar with are all owned by the same parent company.
Think of a hosting provider as the landlord of a big apartment building. Hopefully you choose a nice quite
building with nice neighbors and everything will be fine. Just like an apartment building everyone has a
unique address or "IP" address. It's the place where your website gets stored and the world wide web
knows to send traffic.
Here's the issue. Typically most of the hosting companies will offer cheap "rent" or hosting fees up front
for the first year. After that, they've got you because it's too expensive and time consuming to move. In most
cases your monthly fee doubles after your first year. Their typical customers are ok with this because they are
only there for the short run. Enter the bad neighbor. They make a lot of noise, send out a gazillion emails
from that server and suddenly your apartment building (server) gets a really bad reputation. No one
(search engines) wants to go near it. The server is put on the "black list." No problem to the server
hosting company. They just re-rent that now empty spot to an unsuspecting client like YOU! The hosting
company is under no obligation to tell you who the previous occupant of your ip address was or what kind
of business they conducted. It could have been a spammy porn company or someone selling knock off
pharmaceuticals.
Think this could never happen to you? I've seen this exact scenario play out several times.
The other issue you will run in to is traffic spikes. Most hosting solutions will penalize you if your
website exceed a daily cap of visitors and your website slows down to a crawl. If you get too many visitors
you may even get an email saying that your "unlimited" hosting plan violates the companies hosting
agreement and you will be required to purchase a dedicated private server.
There are a ton of options when it comes to website hosting and unfortunately most of them are bad.
In fact a lot of them that you may already be familiar with are all owned by the same parent company.
Think of a hosting provider as the landlord of a big apartment building. Hopefully you choose a nice quite
building with nice neighbors and everything will be fine. Just like an apartment building everyone has a
unique address or "IP" address. It's the place where your website gets stored and the world wide web
knows to send traffic.
Here's the issue. Typically most of the hosting companies will offer cheap "rent" or hosting fees up front
for the first year. After that, they've got you because it's too expensive and time consuming to move. In most
cases your monthly fee doubles after your first year. Their typical customers are ok with this because they are
only there for the short run. Enter the bad neighbor. They make a lot of noise, send out a gazillion emails
from that server and suddenly your apartment building (server) gets a really bad reputation. No one
(search engines) wants to go near it. The server is put on the "black list." No problem to the server
hosting company. They just re-rent that now empty spot to an unsuspecting client like YOU! The hosting
company is under no obligation to tell you who the previous occupant of your ip address was or what kind
of business they conducted. It could have been a spammy porn company or someone selling knock off
pharmaceuticals.
Think this could never happen to you? I've seen this exact scenario play out several times.
The other issue you will run in to is traffic spikes. Most hosting solutions will penalize you if your
website exceed a daily cap of visitors and your website slows down to a crawl. If you get too many visitors
you may even get an email saying that your "unlimited" hosting plan violates the companies hosting
agreement and you will be required to purchase a dedicated private server.
A Warning from a typical server company regarding "Unlimited" Hosting.
You do not want to know how much they charge for a dedicated server. It's insane!
You do not want to know how much they charge for a dedicated server. It's insane!
Dark Site. Ever seen your site go dark, get a 404 site not found message or just have your site refuse
to load when a certain part of the country is under a serious storm? It happens. A lot!
A better solution
Enter the cloud. With cloud hosting your site does not sit on just 1 hosting server. It's shared with other
servers located through out the country. If one goes down there are several others to back it up and take
over. It also give you the fastest load times possible. It also is easy to adjust for multi-browser platforms
like mobile devices.
Plus with cloud hosting you do not get penalized when your content or site goes viral. Below you will find a
screen shot from on of our clients accounts. They ran a story that got picked up by a national media account.
This kind of traffic would have melted a typical server. Our servers didn't even blink! But better yet no additional
charge to our client.
to load when a certain part of the country is under a serious storm? It happens. A lot!
A better solution
Enter the cloud. With cloud hosting your site does not sit on just 1 hosting server. It's shared with other
servers located through out the country. If one goes down there are several others to back it up and take
over. It also give you the fastest load times possible. It also is easy to adjust for multi-browser platforms
like mobile devices.
Plus with cloud hosting you do not get penalized when your content or site goes viral. Below you will find a
screen shot from on of our clients accounts. They ran a story that got picked up by a national media account.
This kind of traffic would have melted a typical server. Our servers didn't even blink! But better yet no additional
charge to our client.
Where to turn? When I first started building website years ago I started looking for a hosting company that could
handle high volume and had a 100% up time. I had been let down by several of the bigger companies and needed
a rock sold company that I could build a business with. I turned to my son who at the time was a marketing VP for
one of those little companies owned by a bigger company we talked about earlier. He told me to stay away from his
company but to check out a couple of guys from San Francisco that were on to something BIG and revolutionary.
He was right. These guys pretty much pioneered the whole cloud based hosting thing. Furthermore they saw where
mobile was going and built the whole architecture around mobile devices. As such they got a lot of attention from
some pretty big players. Just check out who is backing these guys.
You can Google:
When I saw who was behind this young startup back in 2007 I went to them and asked them to build us out a
proprietary enterprise version of their software. RESPONSE web services was born!
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